3 Steps For Maximizing Your PPC Returns

PPC (pay per click) advertising is one of the most effective ways of reaching a large number of people who fall into your target market. A well designed and implemented PPC campaign can bring an enormous number of targeted traffic to your site and greatly increase your conversion rate; and of course every website depends on traffic to remain viable. You can run a highly effective PPC campaign without spending a lot of money – that’s what I’m going to show you how to do here. This is a 3-step plan to maximizing the return on your PPC campaign investment.

Step One: Use Long-Tail Keywords
Long tail keywords are keywords which consist of four or more words. Short keywords are great, but the competition for these words is fierce which drives up their price. Rather than paying several dollars per click for these keywords, you can find relevant long tail keywords which are effective at bringing in traffic at a far lower cost. You can find these keywords using keyword research tools. The results will be less immediate than with short keywords, but long tail keywords tend to cost only pennies per click and will bring you more traffic at a lower cost over the life of your campaign.

Step 2: Monitor Your Campaigns And Use Split-Testing.
There are a lot of failed PPC campaigns which could be very profitable with some minor adjustments. Usually, the problem is using the wrong keywords. Of course, the only way to find out what’s going wrong with a campaign is to look into it closely. Split test your campaigns and drop- the keywords which aren’t getting you clicks. These keywords are keeping your click through rate (CTR) low, which relegates your ads to a lower page ranking and increases your costs. You can also drop keywords with a low conversion rate – don’t keep any keywords which are costing you money, simple as that.

Step 3: Use PPC for List Building
Where PPC can really come in handy is on list building. Acquire or create a product (a report or e-book is a good choice) to offer as an incentive for signing up to your email list. You’ll need to create an opt-in form for your site and set up an autoresponder to deliver this incentive. The next step is developing a PPC campaign to drive traffic to this page. Use any keywords you like, but make sure to set a budget and stick to it. This technique can quickly build a large list which you can then promote other products to. Your list is your most valuable asset. Generally speaking, a list is valued at around $1 per month per subscriber in terms of its potential to generate income for you. You may even want to include an opt-in form on the purchase page for your products – a list consisting of people who are already paying customers is a valuable thing.

This three step program will give you a leg up on the competition and let you make the most of the possibilities offered by PPC advertising to grow your business. Best of luck to you and your business!

Kind Regards, 

Richard Mortimer